make plain water taste like your favourite flavours
Natural flavours are transported through your mouth up to your nose.
- Pull up your pod to experience a world of flavour.
- Push the pod down to deactivate and stop the flavour.
- Still or sparkling, the choice is yours.
- Hold the bottle upright while sipping for maximum flavour intensity.
how it works
Step 1: Fill your bottle with water
Step 2: Activate your flavour pod
Step 3: Sip it, don’t tilt it
retronasal - the science behind
The thing about taste is that around 80%* of what we perceive as flavour is actually derived from what we’re smelling.
Many people assume that taste is entirely achieved through our tongues and taste buds. But, in reality, the tongue is only partially responsible for a portion of the flavour experience.
So, with air up®️ you're drinking just water and experiencing flavour through scent.
*National Institute on Deafness and Other Communication.
How Does it Work?
How to Use the air up® Bottle.
With air up®, you can easily drink healthy and tasty. To get you started, we’ve prepared a short video explaining how the air up® bottle works.
Retronasal - The Science behind the Scent.
What makes air up® possible? The concept of retronasal smell. This is the technical term for a simple process – tasting with your nose. When you smell something, it passes through the throat to the olfactory centre in the nose and manifests in the brain as taste. Simple. Genius. Mind-blowing. 80% of the tastes you experience are actually things you are smelling. The tongue may talk the talk, but it’s the nose that walks the walk when it comes to taste.
1. Fill up.
Fill up your air up® bottle with fresh drinking water. Fizzy or flat, it doesn’t matter; make it your own.
2. Straw In.
Attach the straw to the mouthpiece, and slide the straw into the bottle.
3. Mouthpiece On.
Fit the mouthpiece tightly into place, lining the teardrop shape with the 650ml marking.
4. Pop on the Aroma Pod.
Remove the aroma Pod from the packaging and press it onto the mouthpiece.
5. Activate Aroma Pod.
Activate the aroma Pod by pulling it gently up until it naturally stops. The scent is now active.
6. Drink. Don't Tilt.
Drink by sucking the water up through the straw. You do not need to tilt the bottle.
7. Fall in Love.
Experience scent-based taste, whilst drinking only water.
8. Close the Bottle.
Attach the bottle cap, covering the mouthpiece and Pod. The Pod is now de-activated. Remember to keep the aroma Pod on the bottle when adding the lid to ensure there are no leaks.